Shoe Salesmen in Africa – A Story about Optimism

Shoe Salesmen in Africa..


Many years ago two salesmen were sent by a British shoe manufacturer to Africa to investigate and report back on market potential.

The first salesman reported back, “There is no potential here – nobody wears shoes.”
The second salesman reported back, “There is massive potential here – nobody wears shoes.”

This simple short story provides one of the best examples of how a single situation may be viewed in two quite different ways – negatively or positively.
The question is, when confronted with a problem or challenge, which salesman are you ?